top of page
JALISCO, MEXICO
107 YEAR HISTORY
SUPER PREMIUM Brand Partition
5.9% ABV
12 IBU
-
Estrella Jalisco was first brewed in Jalisco, Mexico in 1910, and over its 107 year history, has become one of the largest beer brands in all of Mexico.
-
Estrella and tequila both originate from Jalisco, making them a natural pair.
-
47% of Estrella consumers are millennials
(vs 38% Corona and 37% Modelo Especial)
-
61% of Estrella consumers are Hispanic
(vs 30% Corona and 45% Modelo Especial)
Estrella
bottom of page