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MICHELOB ULTRA
the #2 Beer in the Country
FIRST EVER NATIONAL USDA ORGANIC CERTIFIED BEER
PURE GOLD
SESSIONABLE LAGER
3.8% ABV
85 Calories
2.5g Carbs
PREMIUM Brand Partition
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Organic Industry is Booming!
73% of consumers are willing to pay more for natural food
82% of US Households bought organic products in L12M
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Full flavored beer with only 2.5g carbs and 85 calories
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+13% Sales Volume YTD; outpacing the category
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